Better care for loved ones
starts by sharing their story

Moving my dad into long-term Alzheimer’s care was one of the hardest days of my life. And in the months and years that followed I was desperate to find better ways to ensure his nursing staff understood him like I did. None of his homes offered me any tools to provide a better experience for him when I was away.

MemoryWell grew out of that experience. As a journalist, I wrote his story down. His caregivers loved it because now they could understand my father so much better, and soothe him in tense moments by recalling for him family names or poignant details about his life. His near-daily rages subsided, and he got along better with his nurses. Capturing his story made all of that possible.

There are so many stories out there that we are losing every day. Our web-based platform makes your loved one's stories and favorite digital photos, music, and videos easily available to you and to their caregivers no matter where you are - a menu of stimulating engagement tools.

Here's the story I wrote for him that transformed his care. We're eager to chronicle your loved one's life and hear their unique story. Alzheimer's and dementia care communities can be isolating places for residents, for caregivers and for family. We aim to change that one story at a time.


Jay Newton-Small, Co-Founder of MemoryWell

Who we are

Journalists, caregivers, sons & daughters

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Jay Newton-Small, Co-Founder

Jay has been a national journalist for more than 15 years, writing for TIME Magazine and Bloomberg News. When her father moved into an assisted living facility, the staff asked her to fill out a 20-page questionnaire about his life. Instead, she wrote down his story. His caregivers loved it, and MemoryWell was born.


Andrew Fribush, Co-Founder

Andrew is a tech geek, maker, and startup junkie. He experienced how important a personal connection with caregivers is firsthand during his mother's long battle with cancer and his father's subsequent illness. He joined MemoryWell to strengthen those connections, aid in humane care, and help families and patients.


Denver Nicks, Co-Founder

Denver Nicks is a former staff writer at TIME magazine, where he covered national security, energy and pop culture, and a regular contributor to National Geographic Travel, with dispatches from the top of the Empire State Building to rural Bolivia in search of ancient hot sauce recipes. He is the author of two books and a graduate of the Columbia University Graduate School of Journalism, he believes passionately in the power of storytelling to cultivate empathy, build relationships and improve lives.


Quality and experience

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Steve Gettinger, Editors

Steve Gettinger recently retired as deputy editor of Congressional Quarterly's weekly magazine. He served as an editor and reporter for CQ for 20 years, around stints as managing editor at National Journal magazine and as news editor at Bloomberg News. He authored a book about the revival of capital punishment in the U.S. His favorite piece of personal writing was a reminiscence about his mother, "The Zen of Alzheimer's," for The New York Times Magazine.